Trademark & Intellectual Property Policy
This page explains who owns the Lunaire Works brand, name, logo, product photography, website content, and product designs; what you are permitted to do with that content; and what constitutes infringement of our intellectual property rights. It is written under the UK Copyright, Designs and Patents Act 1988 and the Trade Marks Act 1994 and applies to all visitors, customers, resellers, and third parties who access or reference this website or our products.
Last updated & effective: 25 June 2026
Brand Ownership & Trade Identity
Who owns the Lunaire Works brand and what legal protections apply to it under UK law.
Lunaire Works is a trading name exclusively owned and operated by STERZEAL HATS LIMITED, a company incorporated and registered in England and Wales (Company Registration Number: 13249070). The Lunaire Works name, its visual presentation, and all associated brand assets are the exclusive commercial identity of STERZEAL HATS LIMITED.
The "Lunaire Works" name — including all stylisations, abbreviations, and phonetic variants of it — is used in trade in connection with the design, manufacture, and sale of decorative interior wall panelling, MDF wall panel kits, tongue and groove panelling, Shaker-style wall panels, Cheshire moulding dado kits, moisture-resistant MDF boards, pine dado rails, and related accessories and fixings supplied to customers throughout the United Kingdom.
Under the Trade Marks Act 1994, unregistered trade marks used in the course of trade are protected against passing off under UK common law. Any unauthorised use of the name "Lunaire Works", its stylised presentation, or any confusingly similar name in connection with competing goods or services constitutes passing off and may additionally constitute trade mark infringement if the mark is registered.
Registered Company Details
- Legal entitySTERZEAL HATS LIMITED
- Company number13249070
- VAT numberGB433989551
- EORI numberGB084160128000
- Trading nameLunaire Works
- Registered inEngland & Wales
- Registered address126 Newark Avenue, Peterborough, PE1 4NP England, United Kingdom
Complete Register of Our Protected IP Assets
Every category of intellectual property owned by or exclusively licensed to STERZEAL HATS LIMITED in connection with the Lunaire Works brand and business, and the specific UK legal protection that applies to each.
| Asset / Category | Description | UK Legal Protection | Status |
|---|---|---|---|
| Brand name — "Lunaire Works" | The name "Lunaire Works" in all forms, including lowercase, stylised, abbreviated, and spoken variants, as used in commerce in connection with decorative wall panelling and related products. | Trade Marks Act 1994 (unregistered mark); passing off under UK common law | Owned |
| Website & page content | All text, copy, product descriptions, installation guides, policy documents, blog posts, category descriptions, and other written content published on lunaireworks.com, authored by or for STERZEAL HATS LIMITED. | Copyright, Designs and Patents Act 1988 — literary works; duration: life of author + 70 years or 70 years from publication for company-authored works | Owned |
| Product photography | All product photographs and lifestyle images published on lunaireworks.com, including before-and-after installation images, detail shots of panel profiles, and room-set photography featuring Lunaire Works products. | CDPA 1988 s.4 — artistic works (photographs); duration: life of photographer + 70 years or 70 years from creation for works of unknown authorship | Owned/Licensed |
| Website design & layout | The visual design, UI layout, colour system (cream, copper, slate palette), typographic hierarchy, page structure, navigation, and interactive features of the lunaireworks.com website, including all HTML, CSS, and JavaScript authored for this website. | CDPA 1988 s.3 — literary works (code); s.4 — artistic works (visual design); s.213 — unregistered design right in 3D aspects | Owned |
| SVG icons & graphic elements | All SVG illustrations, iconography, decorative graphic elements, section dividers, and custom vector artwork created specifically for and published on the Lunaire Works website. | CDPA 1988 s.4 — artistic works; duration: life of creator + 70 years | Owned |
| Product panel designs & cut profiles | The specific dimensional profiles, groove depths, moulding profiles, and panel layout designs used in Lunaire Works products — including Shaker-style panel kits, Cheshire moulding dado kits, tongue and groove configurations, and custom-cut panel specifications — as designed by or for STERZEAL HATS LIMITED. | CDPA 1988 s.213–225 — UK unregistered design right in original 3D shapes; Intellectual Property Act 2014; potentially Registered Design under Registered Designs Act 1949 if applied for | Owned |
| Installation guides & technical drawings | All installation instructions, step-by-step fitting guides, technical measurement charts, and dimensional diagrams produced by or for Lunaire Works and supplied with products or published on this website. | CDPA 1988 s.3 (literary) and s.4 (artistic) — both the text and the diagrams are protected as separate works | Owned |
| Marketing & promotional materials | All advertising copy, social media content, email marketing text and imagery, promotional graphics, and any other marketing material produced by or under commission for STERZEAL HATS LIMITED in relation to the Lunaire Works brand. | CDPA 1988 — literary, artistic, and typographic works; design right where applicable | Owned |
| Product names & kit nomenclature | Product range names including "Build Your Own", "Cheshire Moulding Dado Wall Panel Kit", "Cheshire Moulding Shaker Wall Panel", "MR MDF Moisture Resistant Board", and all other proprietary product names used on this website, as originally coined or applied by STERZEAL HATS LIMITED. | Trade Marks Act 1994 (unregistered); passing off; CDPA 1988 where applicable as literary works | Owned |
Copyright in Product Images & Photography
Specific rules governing the product photographs published on lunaireworks.com and how they may and may not be used.
What Our Product Images Are
Product photographs published on this website — including images of Shaker wall panel kits, tongue and groove panelling, Cheshire moulding dado kits, MR MDF moisture-resistant boards, pine dado rails, and accessories — are original artistic works protected under section 4(1)(a) of the Copyright, Designs and Patents Act 1988 as photographs. Copyright in each photograph subsists automatically from the moment of creation and vests in the photographer or, where the photograph was taken in the course of employment or under a commission arrangement with STERZEAL HATS LIMITED, in STERZEAL HATS LIMITED as the commissioning company.
The lifestyle and before-and-after installation images published on this website — including the room-set photography showing Lunaire Works panels installed and painted — are commissioned works and the copyright in those images is owned by or exclusively licensed to STERZEAL HATS LIMITED. These images may not be reproduced, cropped, filtered, edited, or re-published by any third party without our express written consent.
Restriction on Scraping & Automated Collection
The automated extraction, scraping, crawling, or harvesting of product images, product descriptions, pricing data, or any other content from lunaireworks.com — by bot, script, web crawler, or any other automated means — is expressly prohibited. This includes but is not limited to:
- Scraping product images for use on a competing or copycat website
- Harvesting product descriptions to populate a rival product catalogue
- Systematically collecting pricing data for commercial price-intelligence purposes without our consent
- Downloading and storing product images in a dataset for AI model training without our written consent
Unauthorised scraping of this website constitutes both copyright infringement under the CDPA 1988 and a breach of the Computer Misuse Act 1990 where automated access exceeds authorised access.
Design Rights in Our Products
Protection of the original panel profiles, moulding shapes, and kit layouts that define Lunaire Works products under UK design law.
UK Unregistered Design Right (UDR)
Under sections 213 to 225 of the Copyright, Designs and Patents Act 1988, original aspects of the shape and configuration of our products — including the specific dimensional profiles of our MDF wall panels, the groove geometry of our tongue and groove range, the moulding cross-sections used in our Cheshire dado kits, and the panel spacing layouts included in our Shaker kit configurations — are protected as unregistered design rights where those features are original and not commonplace in the UK wall panelling industry.
UK unregistered design right arises automatically from the date of creation and lasts for 10 years from the date the design is first made commercially available, or 15 years from the date of creation — whichever expires first. During the first five years of the protection period, the design right owner may prevent copying of the design. In the last five years, a licence of right is available (meaning a third party may apply for a licence to use the design, but must still pay a reasonable royalty).
Any manufacturer, competitor, or individual who copies the specific shape or configuration of a Lunaire Works product without our consent may be infringing our unregistered design right and may be liable for damages or an account of profits under the CDPA 1988.
What "Copying" Means in This Context
For the purposes of design right infringement, "copying" a Lunaire Works product means producing an article to a design that reproduces the design — or a design not substantially different from it — by reference to the original. It is not copying to independently arrive at a similar design without reference to ours.
Specific Protected Design Elements
The following aspects of our products are considered original to Lunaire Works and are protected under UK unregistered design right or copyright (where the design is recorded as a drawing):
- 1The specific depth, width, and wall-thickness ratios of our precision-cut MDF Shaker panel slats
- 2The pre-mitred corner profiles on our Cheshire Moulding dado kits
- 3The multi-component kit layout configurations (full height + half height panel combinations) in our Shaker kits
- 4The installation layout diagrams and spacing guides included with our products
Permitted Uses — What You May Do
Specific acts that are expressly permitted in relation to Lunaire Works intellectual property, and the conditions that apply to each.
Personal Reference
PermittedYou may access, view, and print individual pages from this website for your own personal, non-commercial reference — for example, to refer to a product specification before making a purchase decision, or to save an installation guide to use during fitting. You may not distribute, sell, or share printed copies of our content commercially.
Genuine Reviews & Testimonials
Permitted with conditionsYou may mention the name "Lunaire Works" and reference the product you purchased in a genuine, honest review — on third-party review platforms, your own blog, social media, or video content — provided the review accurately describes your experience and does not misrepresent the nature, quality, or origin of our products. You may photograph or video products you have purchased for review purposes.
Social Media Sharing
Permitted with attributionYou may share links to Lunaire Works product pages or this website on social media, in messages to friends or colleagues, or in online communities — for example, sharing a product link when recommending our panels. You may share your own photographs of Lunaire Works products you have bought and installed, provided those photographs are your own original work and are not reproduced from our website without permission.
Press, Journalism & Research
Permitted — brief extracts onlyJournalists, researchers, and editorial writers may include brief factual quotations from this website (up to two or three sentences) in editorial or news content, provided the source is clearly attributed as "Lunaire Works (lunaireworks.com)" and the extract is not used in a way that could mislead readers about our products or the origin of the content. Requests to use more substantial extracts must be made in writing to info@lunaireworks.com.
Comparative & Descriptive Use
Permitted in specific circumstancesUnder section 11 of the Trade Marks Act 1994, a third party may use the "Lunaire Works" name in a purely descriptive or informational context — for example, a tradesperson who installs our products may state that they are an installer of "Lunaire Works panels" — provided this use is honest, not misleading, does not imply a commercial endorsement or partnership with us, and does not damage the reputation of the Lunaire Works brand.
Your Own Installed Products
Fully permittedWhen you purchase a Lunaire Works product, you own the physical goods and may use them, install them, paint them, decorate them, resell the individual physical product you bought, or photograph the result for your own purposes, including social media, interior design portfolios, and property listings. Purchasing a product does not transfer any copyright or design right in the underlying Lunaire Works intellectual property — it transfers ownership of the physical item only.
Prohibited Uses — What You Must Not Do
A specific and comprehensive list of acts that are prohibited in relation to Lunaire Works intellectual property, and the legal basis for each prohibition.
Brand Name & Trade Mark Prohibitions
- Prohibited Registering or attempting to register "Lunaire Works" or any confusingly similar name as a trade mark, company name, domain name, or social media handle in the UK or internationally.
- Prohibited Operating any business, website, social media account, or marketplace seller profile under the name "Lunaire Works" or any name designed to create a false impression of affiliation with us.
- Prohibited Using the "Lunaire Works" name in paid search advertising, including Google Ads keyword targeting, where the use is designed to divert customers searching for us to a competing website.
- Prohibited Falsely representing to any third party that you are an authorised dealer, partner, franchise holder, or official representative of Lunaire Works or STERZEAL HATS LIMITED without a current written agreement from us.
Copyright & Content Prohibitions
- Prohibited Copying, downloading, reproducing, or re-publishing any product photograph, lifestyle image, or graphic element from this website without our written consent.
- Prohibited Reproducing, in whole or in substantial part, any product description, installation guide, technical specification, or other written content from this website without our written consent.
- Prohibited Using Lunaire Works product photographs as though they depict your own products, without our written permission and appropriate attribution.
- Prohibited Creating derivative works from our product photographs, installation guides, or website design — including cropping, colouring, filtering, or digitally manipulating our images — without our express written consent.
Product Design & Manufacturing Prohibitions
- Prohibited Manufacturing, commissioning, or importing products that copy the specific shape, configuration, moulding profile, or dimensional specification of any Lunaire Works product, by reference to our products or drawings, without a licence from us.
- Prohibited Offering for sale or selling products that replicate Lunaire Works product designs without our consent, whether online (on any marketplace, website, or social media channel) or in physical retail.
- Prohibited Selling counterfeit goods that are labelled or presented as "Lunaire Works" products when they are not manufactured by or under licence from STERZEAL HATS LIMITED.
Digital & Online Misuse Prohibitions
- Prohibited Creating a website, marketplace listing, or online profile that is designed to impersonate, mimic, or trade off the name or reputation of Lunaire Works.
- Prohibited Systematically scraping, harvesting, or extracting content from this website by automated means, including using our product data to train AI or machine learning models.
- Prohibited Deep-linking to images hosted on our CDN (lunaireworks.com/cdn/) for use on another website, without our written consent — this is known as "hotlinking" and consumes our server resources without our permission.
- Prohibited Publishing false or fabricated customer reviews about Lunaire Works products, or commissioning others to do so, which also constitutes a violation of the UK Consumer Protection from Unfair Trading Regulations 2008.
Reporting Intellectual Property Infringement
How to report suspected infringement of Lunaire Works IP, and what happens when a report is received.
How to submit an infringement report
If you believe that any third party is infringing Lunaire Works intellectual property — including unauthorised use of our name, reproduction of our product images, copying of our product designs, or any other act described in the prohibited uses section above — please report it to us in writing at:
Email: info@lunaireworks.com
Phone: +44 33 0043 9923
Post: STERZEAL HATS LIMITED, 126 Newark Avenue, Peterborough, PE1 4NP England, United Kingdom
To help us investigate your report promptly, please include the following information where possible:
- 1Your name and contact details
- 2A description of the Lunaire Works IP you believe has been infringed (e.g. a specific product photograph, our brand name, a product description)
- 3The URL, marketplace listing link, or other location where you found the infringing content
- 4A screenshot or copy of the infringing content, if possible
- 5A statement that you believe, in good faith, that the use is not authorised by STERZEAL HATS LIMITED or permitted by law
What we will do with your report
We take all infringement reports seriously. Upon receiving a complete report, we will:
- Acknowledge receipt of your report within 3 business days
- Investigate the alleged infringement and, where necessary, take legal advice
- Where infringement is confirmed, issue a written notice to the infringing party requiring them to cease the infringing activity and, where appropriate, remove or destroy infringing copies
- Where infringing content is on a third-party platform (e.g. Amazon, eBay, Etsy), we will issue a takedown notice to that platform under applicable intellectual property enforcement procedures
- Where infringement is serious, repeated, or commercially significant, we reserve the right to commence proceedings in the courts of England and Wales without prior notice, seeking injunctive relief, damages, and/or an account of profits
Enforcement & Legal Remedies
The legal steps we may take, and the remedies available to us under UK law, in response to infringement of our intellectual property.
Cease and Desist
In the first instance, where we identify or are made aware of infringement, we will typically issue a formal cease and desist letter to the infringing party, requiring them to immediately stop the infringing activity, remove infringing copies or listings, and provide a written undertaking not to repeat the infringement. Failure to comply with a cease and desist letter may result in immediate legal proceedings without further notice.
Court Proceedings & Injunctions
Under the CDPA 1988, Trade Marks Act 1994, and UK common law, STERZEAL HATS LIMITED may apply to the courts of England and Wales for: an injunction to stop the infringing activity (including on an urgent interim basis before a full trial); delivery up or destruction of infringing copies or goods; and damages to compensate us for the financial loss caused by the infringement, including lost sales, loss of reputation, and costs of investigation.
Account of Profits & Additional Damages
Instead of damages, we may elect to seek an account of profits — that is, all profits the infringing party made from their infringement. Under section 97(2) of the CDPA 1988, a court may award additional damages in cases of flagrant infringement (such as deliberate copying of our product photographs for commercial gain), which can significantly increase the total sum awarded above standard compensatory damages.
Third-Party Trade Marks on This Website
How we refer to third-party brands and standards on this website, and a disclaimer of any affiliation or endorsement.
Material Standard Marks (FSC, CARB, TSCA)
This website references the following third-party certification marks in connection with our materials and sourcing:
- 1FSC — the Forest Stewardship Council certification mark, owned by Forest Stewardship Council A.C. We reference FSC chain-of-custody certification held by our board suppliers, not by STERZEAL HATS LIMITED directly. We do not claim to hold FSC certification ourselves.
- 2CARB — California Air Resources Board, and EPA TSCA Title VI — the United States Environmental Protection Agency's Toxic Substances Control Act formaldehyde emission standard. These are referenced to describe the emission certification held by our MDF suppliers. We are not ourselves a CARB or EPA-certified entity.
All certification references on this website describe the standards met by our material suppliers and are used for informational purposes only. They do not constitute an endorsement of Lunaire Works by those certification bodies.
Courier & Payment Provider Marks
This website may reference the names and marks of third-party courier and payment service providers, including Evri, Parcelforce, DHL, Shopify, Visa, Mastercard, American Express, Apple Pay, Google Pay, and Shop Pay, in the context of explaining how orders are dispatched and how payment can be made. These names and marks are the property of their respective owners. Their presence on this website does not imply any commercial partnership with, endorsement by, or affiliation with Lunaire Works or STERZEAL HATS LIMITED beyond standard contractual service relationships.
We are not a payment service provider, financial services firm, or courier company. References to these third parties are made in the context of our use of their services to fulfil orders placed through this website.
Licensing & Permission Requests
How to request a licence to use Lunaire Works intellectual property for any purpose not covered by the permitted uses above.
If you wish to use any Lunaire Works intellectual property in a way not expressly permitted by this policy — including reproducing our product photographs for commercial purposes, republishing our product descriptions, referencing the Lunaire Works brand in advertising, or any other use that requires our consent — you must first obtain written permission from STERZEAL HATS LIMITED.
To request a licence or written permission, please contact us with details of:
- 1The specific Lunaire Works content you wish to use (e.g. a link to the specific photograph, or the text you wish to reproduce)
- 2The purpose and context for which you wish to use it
- 3The platform, publication, or medium where you intend to publish it
- 4The duration of use (if time-limited), or whether you require a permanent licence
- 5Whether the use will be commercial or non-commercial
We endeavour to respond to licensing requests within 10 working days. We are not obliged to grant any licence and may decline without giving reasons.
Contact for Licensing
All licensing requests and IP-related enquiries should be directed to:
- Email (Preferred)info@lunaireworks.com
- Phone+44 33 0043 9923
-
PostSTERZEAL HATS LIMITED
126 Newark Avenue, Peterborough, PE1 4NP England, United Kingdom - Response timeWithin 10 working days
UK Legal Framework
The specific acts of UK law that govern intellectual property rights in connection with Lunaire Works, and a plain-English summary of what each provides.
Changes to This Policy & Governing Law
How we update this policy, and the legal framework under which it operates.
Changes to This Policy
We may update this Trademark & Intellectual Property Policy at any time — for example, to reflect changes in the law, to register new intellectual property, to address new forms of infringement, or to clarify existing provisions. The "Last updated" date at the top of this page will always show the date of the most recent revision. Continued use of this website after any update to this policy constitutes your acceptance of the updated terms. We recommend checking this page periodically if you operate a business that references or sells Lunaire Works products.
Governing Law & Jurisdiction
This Trademark & Intellectual Property Policy is governed by and construed in accordance with the law of England and Wales. Any dispute arising out of or in connection with this policy — including disputes about the ownership or infringement of Lunaire Works intellectual property — shall be subject to the exclusive jurisdiction of the courts of England and Wales. This provision applies to all persons accessing this website globally and does not limit any statutory rights you may have under the law of Scotland or Northern Ireland.
- Governing lawEngland & Wales
- JurisdictionCourts of England and Wales
- IP ownerSTERZEAL HATS LIMITED
- Company No.13249070
Questions about this policy?
If you have any questions about intellectual property rights in connection with Lunaire Works, wish to request a licence, or need to report an infringement, get in touch. We respond to all IP enquiries directly.
